Jay Yang
100,000+ followers. A #1 bestseller. And a website that hid every bit of it. We tore it down and rebuilt the whole thing, brief to live, in seven days.
- Client
- Jay Yang
- Role
- Author, operator, investor
- Scope
- Full rebuild + domain migration
- Timeline
- 7 days, brief to live
This is not a nobody who needed a website.
Before he turned 20, Jay had cold-emailed his way into beehiiv with Tyler Denk, sent Noah Kagan a 19-page teardown and run content at AppSumo, joined Alex and Leila Hormozi at Acquisition.com, and written a #1 Amazon bestseller. The audience was already there. The receipts are real.
Plus 50,000+ readers on his newsletter, The Spark, every Sunday.
This is how the internet met him.
A stock template, split thin across four pages. Each said a fraction. None of them said Jay. Even the deeper pages were near-empty.
A headline that fit anyone
“A simple and proven way to accelerate your career.” Stock template copy that could sit on a thousand other sites. Nothing said who Jay was, or why 100,000 people already follow him.
The bestseller, buried
His #1 book shared a row with two empty “Coming soon” boxes. The one asset people came for was framed as a work in progress.
The story, missing
The cold email to beehiiv, the 19-page deck to Noah Kagan, the seat next to the Hormozis at Acquisition.com. The proof that makes Jay, Jay was nowhere on the page.
No personality
An audience this size follows Jay for who he is. The site read like software marketing, split thin across four near-empty pages.
The same person. A different internet.
The two homepages, side by side. Scroll inside each to travel the whole page. One ends in a screen. The other keeps going.
Every section earns the headline.
That scroll is built around the one idea his whole story proves. Here is what went into it, section by section.
Names that vouch for him, up front
Endorsements from Tim Ferriss, Tyler Denk of beehiiv, and Dan Koe lead the page, with the logos he has earned, Google to Goldman Sachs, right behind them. Proof does the talking before he has to.
The résumé, retold as a timeline
A milestone line from 16 to 20 turns the cold emails and pitch decks into evidence: beehiiv, AppSumo, the agency, the bestseller, Acquisition.com. By the end you believe the line, you can just do things.
The bestseller, given its own stage
You Can Just Do Things gets a proper section: the Noah Kagan foreword, a clear path to Amazon, and an excerpt. No more sharing a shelf with empty placeholders.
The person behind the playbook
An about page with real personality: the story in his own voice, a framed portrait, and an off-the-clock section, so the audience meets Jay, not a stock landing page.
Made the assets work
The beehiiv, Noah Kagan, and Acquisition.com pitch decks became downloadable resources, so the artefacts behind the story double as lead magnets for The Spark.
Shipped it, then handed it over
Build, setup, and the full domain transfer to jayyanginspires.com, handled end to end, with fast turnarounds and the next need usually solved before it was asked.
A website that finally matches the audience. Live in a week.
Working with Nitesh was an absolute pleasure. He took complete ownership of the website rebuild and handled everything from the setup to the transfer. He was super quick with making changes and was constantly predicting the next things we would need and solving them. It's rare for me to write a testimonial for anyone, but Nitesh completely deserves it. Can vouch!
Your audience already trusts you. Does your website?
If your site undersells what you actually do, that is the gap I close. Same as I did for Jay.